A long tail keyword is a more specific search phrase that is a combination of multiple keywords. There are so many long-tail keywords to choose from that are far easier to rank for. Amazon uses this strategy long-tail marketing- For example, laptop chargers of different brands, mobile covers of different brands, unusual gifts in gifting niche. Importance And Advantages Of The Long Tail Keyword. A definition of restructuring with examples. Purchase. LSI keyword: How to find them using tools and how they benefit in SEO? This type of keyword is usually very specific and therefore often less competitive. This material may not be published, broadcast, rewritten, redistributed or translated. 7 Tools to Check Keyword Stuffing. Getting across the right phrases will not be a much easier task and you may have to do an intensive work over it so that you do not get disappointed after making use of the keyword phrase in your page or content. It is still the right use of Long Tail Keywords. Long Tail Keyword Research Example It is also a highly competitive keyword with an average CPC of 14.82 USD. Any keyword phrase that is more than 3 words can be considered as a long tail keyword. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.There isn’t an official cutoff, but marketers generally start counting phrases with 3 or 4 words as long tail keywords. Let’s look at an example. If you are selling leather shoes and you want to get the right type of audience, you cannot succeed much with the keyword ‘shoe’ or ‘leather shoe’. offerings which are in less demand compared to the actual popular product Long tail searches aren’t just longer. The most popular articles on Simplicable in the past day. A definition of strategy vs tactics with two examples. An overview of tea green color with a palette. Report violations, Competitive Advantage vs Distinctive Capability, 4 Examples of Everyone Has A Plan Until They Get Punched in the Face. You can make use of the keyword phrases ‘brown leather shoe’ or similar keyword phrases to get up to a specific audience who will be actually interested in your products. (Hit all Green Points to Rank Better), What Is Google Search Console? In the original piece, Chris said that the future of entertainment is in the … Like many people I read and was thoroughly fascinated by Chris Anderson's The Long Tail, a book which was based upon an article originally published in The Wire in October 2004.. But the use of the keywords has been always there to get you proper ranking in the search engines and get you a good amount of traffic. Send this guide to your team or clients to convince them that long-tail search is the future of SEO , for both B2B and B2C companies. Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. How to use keywords in subheadings to rank better? Such people can also become your customers. If you just start out with your website, it’d be virtually impossible to rank for this term. The following are common examples. Do you know what the base of a successful SEO strategy is in 2019? There are a number of advantages that have made these phrases a favorite of many of the marketers today. That’s long tail marketing. A long tail keyword is a keyword phrase that contains three or more words (although some consider 2 or more words to be long tail). On the other hand, with the help of the long term keyword option, it is much convenient to get a good rank because the matches are much lesser and the competition is less. In this in-depth post, I’ll show you 7 brilliant examples of brands that are driving long-tail organic traffic. Examples of Long Tail Marketing. 1) Lesser Traffic Than The Generic keywords, What is Benefits Administration? An organization that represents businesses or professionals that have something in common. Long Tail Keywords Definition and Examples. Anderson compared Long Tail to the blockbuster or hit-driven business models of media and retail companies. The source and meaning of Everyone Has A Plan Until They Get Punched in the Face. When you are making use of the long term keyword options, you may reach out to substantial traffic. Types and benefits. Vacation Rentals 1) Amazon Marketing via Long Tail Keywords. Today, audiences have become quite smarter and they search with different phrases in order to get the right option without wasting much time. April 28, 2019 By Hitesh Bhasin Tagged With: Search Engine Optimization. Importance, Examples and Advantages. This has made a number of marketers make use of the long tail keywords that are specific and also lesser expensive. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. “London Logo Design Company”. 1) One of the most famous examples of the long tail keyword usage is that of Amazon. Their length makes them more specific than searches with fewer words. An overview of a common business strategy. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search.They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Importance And Advantages Of The Long Tail Keyword In the Questions box, for example, what are long tail keywords and what is a long tail keyword are strikingly similar, but the first question has a volume of 840 per month as opposed to just 630. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, What Are Long Tail Keywords? The searches are quite high with such phrases and thus it is quite important to make use of such keywords so that you can get high ranking. You can get even more specific with long tail keywords than this and an example would be “boho … The long tail marketing model allows a business to expand its customer diversity. The difference between intrapersonal and interpersonal explained. As such, long tail business models are often able to dominate industries. The importance of such keyword phrases has drastically increased recently. There are some of the most renowned brands that make use of the long tail keywords as of now. The definition of cottage industry with examples. The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. The definition of working conditions with examples. One of the most common disadvantages of these keywords is that they do not have much traffic than generic keywords. As the competition in the long term keyword phrases is lesser and hence fewer people are there for the bidding of such phrases. A long tail distribution is a probability distribution that has a large number of occurrences that are far from the central part of the distribution. Comparison Keywords as Long Tail Keywords. In order to get the right phrases, it is very much important for you to make good research so that you can know which one will result well and which one will attract more specific customers. Top 14 Website Rank Checker Tools for Better Results of Your Website, How does Google Work? Long tail keywords: Low search volume phrases with high degrees of specificity: i.e. Likewise, on the supply side, the Internet provides a parallel level of accessibility to an unlimited array of vendors and their products/services. They are preferably using long tail product descriptions to target more relevant traffic and boost sales. Long-tail keywords are words that have been heard by many of us but its worth has been underestimated by the majority. If a person is searching for a ‘laptop within $4000’, it will reach you only when you are providing with such options. Cookies help us deliver our site. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. The difference between competitive advantage and distinctive capability. Of course, these specific audiences are much more potent and efficient and hence the conversion rates are also quite high. In this market, the lack of physical or local restrictions allows retailers to focus on and generate significant revenue from the less popular items in their catalogues" (Simchi … The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! Long-tail keywords are the phrases search engine users are generally more likely to type in when they’re closer to purchasing an item. A typical example of The Long Tail Theory in action is Amazon. Your email address will not be published. Long tail is a phrase popularized by Chris Anderson, former editor of Wired Magazine, in 2004. The company earns about 57% of the sale with the help of such keyword phrases. But if a comparison is made with the long tail keywords, it can be said that the rate of conversion in case of the generic keywords may not be that much. A definition of long tail with an example. as examples of businesses applying this strategy. Either you want to outrank your competitors, or you want to be more prompt to the queries of your audiences or incorporating context to your content, Long Tail Keywords are going to play the key role. Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market. A market that allows everyone to contribute to supply. Let us have a look at the below-given example of ‘Shoes’ keywords. A definition of long tail with an example. You’d have to compete with Amazon, Barnes and Nobles and the likes.What you should try is focusing on a niche for your blog or your shop. Hence, if you are making use of the long term keywords, so are the audiences also. A long tail keyword will attract specific viewers and they will become potential customers also because they are there for business only. Amazon, one of the words most successful e-commerce website, uses the Long Tail theory business model which has given them massive advantages over their competitors and has made them one of the most powerful and popular sites in the world. Often include exact product or brand names. With the help of a Long Tail Keyword Research Tool, Hit Tail, they find out the most relevant and specific keywords and accordingly change their on-page site structure. low Volume) and highly-focused search queries that tend to convert exceptionally well All rights reserved. Opening a market to everyone that had been previously been supplied by professionals, firms or an elite. Along with searching online, there are also a number of marketers who make use of the other methods such as surveys and so on to know what the most searched phrase is and hence work upon them to get the right one for the use. They made use of phrases such as ‘how does marketing funnels work’ in place of ‘marketing funnels’. Often include one or more of the following words: Buy. (Complete Guide), Top 10 Long Tail Keyword Tools to Increase your Visibility in Search Engine, Long Tail SEO Strategy: 15 Tips on Running a Long Tail SEO Campaign, 7 Keyword Research Tools You Need to Increase the Visibility of Your Site, What is Keyword Research? This means that a long tail distribution includes many values that are far away from the mean value. You can follow me on Facebook. #1: What is a long tail keyword? The difference between a baseline and a benchmark. Long tail can be cheaper to bid on than super popular head terms. Definition and Steps, What is coaching? How to find out Competitors keywords? There are many booksellers, publishers and bloggers writing about educational books. Long tail distributions the basis for many business models. Long tail sellers change the shape of demand from “blockbuster” or “superstars” to selling large numbers of unique, niche items. Importance of good keyword density for SEO. The following are common examples. A definition of communication channel with examples. The definition of progress with examples. Generic keywords attract traffic those are not sure about exactly what they want and hence the conversion is not much. 3) It was a record when WPBeginner increased organic traffic by about 20% in just about 2 months time by using long tail keywords in their advertising and marketing campaigns. In other words: People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms. Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine. Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. If you enjoyed this page, please consider bookmarking Simplicable. Researching them and getting the right one can be a difficult task but once you have got across the best one, you can be sure that you will reach out to the right traffic and also will come up with better conversions. Examples of long-tail keyword phrases: The generic keywords are highly useful in gaining more number of traffic. For example - most of us have shopped on Amazon, and you will have been recommended products. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Understanding how people search for these long tail keywords makes creating content to target them much simpler. A reasonably comprehensive guide to strategy. Henry O’Loughlin is the Director of Marketing at Nectafy, an inbound marketing company. A retailing strategy that combines physical locations with a strong ecommerce presence. The long-tailed keywords are great for conversions but only when you make use of the right phrases. Key Takeaways of Long Tail Marketing Your brand can realistically increase website traffic from organic search by 100%, 200%, 300% or more if you effectively target long-tail keywords. Graphs showcases that the long tail keyword ‘Nike Women’s Running Shoes’ is gaining more conversions that single keyword. Are There Any Disadvantages Of Long Tail Keywords? The long tail "occurs in the almost limitless market of supply and demand that has been opened by online retailing. Discount. It's mainly used by businesses that are dominated by a huge market leader. Role of Keyword Research in SEO. One of the most common reasons to make use of such phrases today is to reach out to the right targeted audiences. Different coaching styles, What is Corporate Training? Competitor keyword analysis, What Is Keyword Stuffing? These long-tailed phrases are made to be very much audience specific and hence only the targeted audiences can be reached out and hence only such specific audiences become the target of the page. The graph shows the red part as the dominant and yellow part as the tail (less popular products). The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense. Further, they often have higher conversion rates. Let us have a look at some of the examples of Long tail keywords to understand the concept-. A generic keyword will have a huge competition online and hence it becomes quite difficult to rank with the use of such generic keywords. All Rights Reserved. If you search for this term on Google.com you will find in the first positions websites like Wikipedia.org, moz.com and Google websites, which makes it almost impossible to outrank them with a normal website or blog. — A Side-by-Side Comparison The definition of retrenchment with examples. Long-tail keywords generates more targeted traffic hence increases the … Finding a niche means targeting a very specific group of people. The long tail theory predicates that the Internet has spawned an unlimited number of retail sites that are quickly, easily and cheaply accessible to consumers. A definition of complementary goods with several examples. Long tail keywords can be considered mainly as a keyword phrase that is used to a much specific demographic of audiences. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Long Tail theory in a wider interpretation is the Wired editor Chris Anderson’s brainchild: „The Long Tail, Why the future of Business is Selling less of More” states that the items that individually have low demand, if accumulated can draw in significantly more demand and therefore can imply multiple times more income than popular products that sell in huge volume. They ensure better conversions rates for you. Coupon. How to Optimize Yoast SEO? Long tail keywords are search phrases with longer word counts. You may have been recommended products that are a little tenuous and have no real relation to anything you’ve bought, but, … In this article, Gonzalo Acha, VSN’s Marketing Communications Manager, analyses how the new Long Tail business model, widely develop by companies such as Amazon, can be successfully applied to the Broadcast and Media & Entertainment industries to open new ways of … Though your keyword phrase is quite specific that you use, but there are times when some related audiences can be also connected with the phrase. Again the competition for the keywords has also increased so much that getting results out of it instantly can be really tough. How to Optimize anchor text for SEO? Therefore, in this post, we will be covering everything associated with these keywords and understanding how they are going to influence the performance of your SEO strategy. They are not used just in the form of using keywords rather they are just like a sentence. [7] [9] Anderson elaborated the concept in his book The Long Tail: Why the … Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. They’re also more specific. Long Tail. To understand the concept of a long tail keywords, understanding the examples can really help. When there are much lesser people for the bidding, of course, the costing of these keywords are much lesser than the generic ones. But a lot of people today are also making use of the long tail keywords for a number of efficient reasons. These keywords are known to be much more specific and are also known to be much lesser in competition in comparison to the generic keywords. Reaching out to the right audiences will help you get the right traffic and also higher conversion from that traffic amount. A definition of two-sided market with examples. If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. SEO Factors That Affect Google Rankings. An example of a head keyword or keyphrase is [educational books for children]. But also are there a few of the disadvantages, though they do not count much. I love writing about the latest in marketing & advertising. The long-tailed keywords are known for their huge benefits.

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