(WTVO) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. Fact: No matter what the flavor, milk will always be the same delicious and nutritious beverage that provides nine essential nutrients. by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. A spokesperson for the Innovation Center told me the purpose of the survey was to “gauge some interesting and fun facts about consumers’ perceptions of dairy,” and the chocolate milk stat was apparently a winner. A survey has found an astonishing number of Americans think that chocolate milk comes from brown cows. Those tuning into. Does chocolate milk come from brown cows? There were a few hints of healthy skepticism. It kicked off the center’s “Undeniably Dairy” campaign, which promotes healthy dairy products and farms. The answer did not surprise dietitians, who … A survey found that some adults genuinely believe chocolate milk comes from brown cows. It too, however, failed to ask any questions about the origins of the data it was citing, and added that 48 percent of survey respondents – a number cited by Food & Wine, too, but whose origin I haven’t been able to ascertain – claim not to know where chocolate milk comes from. ICYMI: Equipment you’ll need to start your own podcast, TOP IMAGE: Image via U.S. Department of Agriculture Flickr account. VICE followed suit. Kind of a mystery eh? According to an official survey, a disturbingly high number of Americans aren’t quite sure where chocolate milk actually comes from. There’s also the grain of salt that some respondents are certainly trolling the pollsters with a knowingly ridiculous answer. 4:55 PM EDT, Fri June 16, 2017. By the following day, NPR had picked up the story, running with a similarly lighthearted take. Does the language seem geared to provoke outrage? Some adults don’t know where chocolate milk comes from, and we’re a little concerned. As a parent might say to a conscientious teenager who screwed up, “I’m not mad, I’m just disappointed.” To make progress on news and information literacy, both news producers and news consumers need to do their part. That’s right, folks. The Innovation Center for U.S. A spokesperson for the Innovation Center told me the purpose of the survey was to “gauge some interesting and fun facts about consumers’ perceptions of dairy,” and the chocolate milk stat was apparently a winner. Today in mind-blowing statistics: A full 7% of American adults think chocolate milk comes from brown cows, Food & Wine reports. Seven per cent of American adults think chocolate milk comes from brown cows, according to a survey conducted by the Innovation Center … Please click the button below to agree to our Terms and Conditions and acknowledge our Privacy Policy. Dairy, commissioned the survey via a marketing firm, Edelman Intelligence, to kick off a campaign called, . We know this is hard to process, and you’re probably starting to question everything. Genuine “fake news” – stories drawn from thin air – may have had its 15 minutes even before the president co-opted the term to mean anything he personally disliked, but these subtler versions continue to haunt anyone invested in our collective ability to parse fact from fiction. ” think that chocolate milk comes from brown cows. Were those the only three options – two cow colors or “I don’t know”? Refreshing Delicious Chocolate Milk with Real Cocoa Getty Images. Dairy says 7 percent of American adults believe chocolate milk comes from brown cows - for … did the math and deduced that 16.4 million Americans must believe that chocolate milk comes from brown cows. A survey found 7% of American adults think chocolate milk comes from brown cows. FREDERIC J. BROWN/AFP/Getty. Case in point, a recent survey by The Innovation Center of U.S. ICYMI: Ouch! (Amazingly, the Post followed up the next day with a piece about how this particular example isn’t a very worrying aspect of public ignorance. Those of us concerned with news literacy and public trust in media feel let down when one of these stories fools us across such a wide array of platforms. 7% of Americans equates to roughly 16.4 million people who are over 18. Perhaps even more shocking is 7 percent of adults think chocolate milk comes from … brown cows. Those tuning into All Things Considered heard hosts Ari Shapiro and Audie Cornish mix in audio clips from Jean Ragalie-Carr, president of the National Dairy Council: SHAPIRO: A recent survey looked into Americans’ beliefs about chocolate milk. The NPR spot didn’t go into great depth about anything besides the chocolate milk tidbit. Success! Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. “But we realize we need accurate information to make the best choices for ourselves and our families about what we eat.”. Admit it, you’re laughing. If we add this number to the 7 percent and recall Ragalie-Carr’s three-option response set, I guess we’re supposed to learn that 45 percent of those surveyed think chocolate milk comes from black-and-white cows, making the 7 percent pointing to brown cows officially the least impressive statistic in the bunch. and NPR ran with this story feels like a failure. ), There were a few hints of healthy skepticism. “Comes from” is heavy-handed phrasing in and of itself, implying the chocolate milk emerges as is, without human intervention. Debbie Waumsley/Pixabay/IFLS Debbie Waumsley/Pixabay/IFLS By James Felton ICYMI: The New York Times reporter who tweets like it’s going out of style. Password reset email has been resent. Every day, the United States reported more than two-hundred-thousand confirmed new cases of COVID-19; according to data from... headline provoked a collective groan of embarrassment: apparently “. 7% of them still think that chocolate milk comes from brown cows. Ouch! (Newser) – Today in mind-blowing statistics: A full 7% of American adults think chocolate milk comes from brown cows, Food & Wine reports. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. It’s that last point that rankles in this particular situation. That works out at about 16.4m people. This shouldn’t be a big deal – a little click-bait as a way into a deeper conversation, and a momentary distraction from the barrage of grim political news. A careful listener’s ear may have perked up at this exchange. In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. If we add this number to the 7 percent and recall Ragalie-Carr’s three-option response set, I guess we’re supposed to learn that 45 percent of those surveyed think chocolate milk comes from black-and-white cows, making the 7 percent pointing to brown cows officially the least impressive statistic in the bunch. Like so many stories, it seems this one was originally hatched as a PR pitch. Of all the survey participants, 48% said that they were not even sure where chocolate milk comes from. But let’s move on. CNN doubled down on highlighting the outrageous stupidity of those making the claim, and then spoon-fed its audience other stats from the survey, all of which may be equally dubious. Millions of people have somehow made it this far in life without realizing that chocolate flavoring doesn’t come out of a cow. The survey was conducted by … It was a reminder of the importance of knowing where our food comes from, a topic that touches on other relevant issues, like the much-buzzed-about rural-urban divide and the modern economy. CNN Sans ™ & © 2016 Cable News Network. Holy cow. According to the Washington Post, which cites figures from the Innovation Center for U.S. 7% of Americans believe chocolate milk comes from brown cows. If you forgot, we are talking about grown up adults, and not children or even teenagers. How exactly was the question phrased? A survey of 1,000 people shows 7 percent of participants think chocolate milk comes from brown cows. Claim: Nearly one out of ten Americans think chocolate milk comes from 'brown cows.' But we’ve been here so many times before, and blame seems almost moot when the scale of the problem looms so large in America’s psyche. 7% of Americans believe chocolate milk comes from brown cows. 48% said that they do not know where chocolate milk comes from. Unsurprisingly, The Internet took … As a parent might say to a conscientious teenager who screwed up, “I’m not mad, I’m just disappointed.” To make progress on news and information literacy, both news producers and news consumers need to do their part. The survey was conducted by the Innovation Center of … The distinction between the 7 percent of 1,000 survey respondents and 7 percent of adult Americans was murky at best – the Post did the math and deduced that 16.4 million Americans must believe that chocolate milk comes from brown cows. RAGALIE-CARR: Well, there was brown cows or black-and-white cows, or they didn’t know. The survey was conducted by the Innovation Center of US Dairy in April. A new survey finds that 7 percent of Americans think chocolate milk actually comes from brown cows. Myth: Chocolate milk comes from brown cows. Perhaps even more shocking is 7 percent of adults think chocolate milk comes from … brown cows. Dairy found that 7 percent of American adults believe chocolate milk comes from brown cows. A quarter of Americans have gone to the store before 6 a.m. just to get milk, and 95% of Americans currently have at least one kind of cheese in their fridge. exactly was the question phrased? ), , on June 1 (World Milk Day), but the ball didn’t really get rolling until the, article uses the statistic as a hook to talk about food production and agriculture literacy, though presumably some people stopped reading after the funny lede. That serious, respected outlets like The Washington Post and NPR ran with this story feels like a failure. The online survey polled 1,000 American adults over a five-day period in May. … The evergreen problem is that if we feel like we can’t trust journalists to vet the small stuff for us, we worry that we can’t trust them with the big stuff, either. US survey: 7% of Americans think chocolate milk comes from brown cows A poll by a US dairy organisation found that nearly half of the respondents had no idea where chocolate milk came from. Last week, a Washington Post headline provoked a collective groan of embarrassment: apparently “seven percent of all American adults” think that chocolate milk comes from brown cows. Chocolate milk isn’t chocolaty because it comes from brown cows—just as strawberry milk isn’t obtained from pink cows, in case that also needed clarification. “It is a bit surprising,” a spokeswoman for the campaign told CNN. Published If an account exists, we've sent an email with a link to reset your password. Seven percent of American adults believe that chocolate milk comes from brown cows, according to a new survey. A 2017 survey found that nearly ten percent of Americans think chocolate milk comes from brown cows. heard hosts Ari Shapiro and Audie Cornish mix in audio clips from Jean Ragalie-Carr, president of the National Dairy Council: A careful listener’s ear may have perked up at this exchange. Many Americans think chocolate milk comes from brown cows: study - National | Globalnews.ca The study also found that nearly half of Americans have no idea where chocolate milk comes from. CORNISH: Jean Ragalie-Carr is president of the National Dairy Council, which commissioned the survey. An recent survey found 7% of all American adults believe chocolate milk comes from brown cows, raising concerns that many Americans lack basic food knowledge. Have other hard news publications reported the information in the same way? A survey from the Innovation Center for U.S. What are the sources? This is usually the part of the media critique where we’d look to assign blame, lament the decline of journalism training and the impossible speed of the online era, note that there are five PR specialists for every journalist, etc. “Comes from” is heavy-handed phrasing in and of itself, implying the chocolate milk emerges as is, without human intervention. Jokes about American intelligence were plentiful. (WTVO) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. SEVEN per cent of Americans — about 16 million people — believe chocolate milk comes from brown cows. This week, as the headlines of major media outlets fixated on the threat to American democracy, the coronavirus pandemic continued to rage. Seven percent believe that chocolate milk comes to us from brown cows… It’s a great comfort drink, and, hey – you can even make it yourself. When asked … And when asked about the survey’s methodology, McComb only said it was “conducted online.” That said, any adults thinking chocolate milk comes from brown cows is too many. All Rights Reserved. In fact, about half of 1,000 people polled said they weren’t sure where chocolate milk comes from. To complete your CNN profile and ensure you are able to receive important account information, please verify your email address. VICE, on highlighting the outrageous stupidity of those making the claim, and then spoon-fed its audience other stats from the survey, all of which may be equally dubious. In the course of trying to dig into this simple clarification – the wording of one survey question – I kept thinking about how unreasonable it was to place such a burden on the news consumer. The same survey reported that 48 percent of American adults don’t know how chocolate milk … noted that it’s difficult to gauge reliability when you don’t have any context. Fact: Actually, chocolate milk – or any flavored milk for that matter – is white cow’s milk with added flavoring and sweeteners. According to the survey, 7 percent of Americans think chocolate milk comes from brown cows while 48 percent were unaware of how it is made. A survey of 1,000 people shows 7 percent of participants think chocolate milk comes from brown cows. The answer did not surprise dietitians, who … Dairy, commissioned the survey via a marketing firm, Edelman Intelligence, to kick off a campaign called Undeniably Dairy. The NPR spot didn’t go into great depth about anything besides the chocolate milk tidbit. Seven percent of adults in America think chocolate milk comes from brown cows, according to a new survey from the Innovation Center of U.S. A Warner Media Company. This is not a process we should expect the average citizen to undertake every time they’re puzzled by a fact put forth by a major news outlet. Sadly, seven percent of Americans think so. This survey is as murky as chocolate milk. Success! Milk is produced by cows raised for the dairy industry. That a piece intending to reassure us about ignorance didn’t pause to ask questions about the quality of information it was citing may be the most concerning aspect of the entire exercise.). It’s been all over the news lately: a survey by the Innovation Center for U.S. As we slog through the question of how to better prepare the next generation to read past the headlines, it’s worth a plea to our most trusted news outlets to help us get there. According to a recent survey, 7 percent of Americans believe chocolate milk comes from brown cows. This particular version of “fake news” is pervasive and insidious. A survey put together by the Innovation Center for US Dairy found that 7 percent of adults believe chocolate milk comes from brown cows! Claim: Nearly one out of ten Americans think chocolate milk comes from 'brown cows.' A survey from the Innovation Center for U.S. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. The Post notes that the finding fits a general pattern of Americans being a bit fuzzy on where their food comes from. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of U.S. The News Literacy Project has been working on this issue for years, and has identified a number of questions students can ask themselves as they try to evaluate the veracity of a new story. Verification email has been resent. And did this mean that even someone who plainly knew that chocolate milk was simply any milk that had been mixed with chocolate and sugar was not given the option of choosing anything resembling the correct response? And if that percentage sounds small enough to … And we don’t need to be reminded that public trust in media is incredibly fragile right now. It’s been all over the news lately: a survey by the Innovation Center for U.S. Were those the only three options – two cow colors or “I don’t know”? So, to the 7% that’s still reeling from your world turning upside down, have some chocolate milk. Holy cow. Dairy found that 7% of American adults think chocolate milk comes from brown cows. It’s that last point that rankles in this particular situation. Like most people, I recoiled in shame and horror, but also found the remainder of the article thought provoking and worthwhile. 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