So if you know that a particular colleague won’t like your work but the audience will love it and sweep off the tickets from the box offices, then think carefully what is more important to you. The comparison might have to do with the fact both films deal with evil corporations and kids having to stop them… I know Robocop isn’t a kid, but he does eat baby food, so… While the shows and movies are more child or teen-oriented, the parks and cruises also target adults with adult-only entertainment, bars, clubs and other age-restricted activities. Your goal is to create a database of the top fifty publications geared towards your niche audience. The age that action films target is approximately 15-40. Target audience. It is made to attract the films target audience, that is the people who are most likely to want to see the film. Film marketing is connecting to the viewers that are going to take the time and spend money to see your film. Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. A target audience is a group of people identified as likely customers of a business. And with the onset of World War II, audience composition changed dramatically: with a significant segment of the male population off at war, Hollywood films targeted a predominantly female audience. 1. Who is your primary target audience?Ex: Mid-west, male college kids who love zombie movies. The audience of animated films is as above. If budget allows, it’s also beneficial to work on the psychographic research to understand your potential target audience better. Their audience contains people from all continents, of all genders, and of all ages. film, music, television show) is aimed. Target audience analysis: The types of target audience By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. Let’s take Tell Tale Heart produced by Red Rock Entertainment. Who are these people? To do this, reach out to the top ten publications on your list and ask them to forward information about their subscriber demographics. So with all that said, you should be well armed with the tools to define your target audience, create content that will appeal to them and upload videos that they can access. Teenagers love the adrenaline burst they get from watching action films and this often continues into adulthood. I teach filmmakers how to make, market and sell films without Hollywood. Make a list of 5 ideal movie fan categories for your title. But I do think you'll like the Filmmaking Stuff I send you.). This means men, women, teens, tweens, children, puppies and space aliens … Can you understand why this sentiment is seriously flawed? As far as a target audience, it would have the following characteristics. ATTENTION: Links and articles shared on this website contain affiliate links and also promote products and services. Target audience The media industry is highly competitive and all media texts are created with a target audience in mind. Why should your audience spend two hours watching your movie? Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). Start building your mailing list. With Steven Howley, Ryan Dietz, Patrick Ryan Sullivan, Ames Adamson. From there, you will want to study this info and get to know your audience. Because forgetting to define your end-user is the easiest way to make a video that gets lost in the virtual abyss! Why not? This skill of his translates into one of the company’s key factors to its success – understanding its target market. Locations. Demographics such as a film intended to appeal to a particular age group. A while back, I posted this question to our Facebook Filmmaking Stuff community: Who is your target audience? The target audience of a comedy film is very dependant on the content of the film. Its audience is often young men under the age of 35, and the audience with university degrees is the largest. The responses were varied. One interesting point is that high-frequency moviegoers, defined as those that attend over 12 movies per year, account for 13% of the movie-going audience … Locations such … If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. Since magazine revenue is based on understanding subscribers, most established publications will have this info available. Horror thrillers Techno thrillers Horror thrillers are often less intellectually demanding, and are therefore often aimed at young adults, from mature teenagers onwards. A late night infomercial promoting homosexuality allows a young man to see his sleeping buddy in a different light. People who like romance and drama movies. Defining a target audience helps create more efficient marketing messages. People who like movies in gereal - movie buffs. Walt Disney was a smart man who understood who he was trying to reach with his films and his parks. previous 1 Once the film is released, the contacts you collected from the printed and online sources can be great platforms for spreading the word of mouth about your project. Google searches can also lead to very useful, and invariably free, data. How will your movie to appeal to viewing needs of your audience? Defining Audiences • A Target Audience is the particular group at which a product (e.g. The most common one in a horror film would be good vs evil. These are not filmmakers who buy billions of tickets to the cinema, these are not filmmakers who purchase your DVDs and merch, these are not filmmakers who constitute the “paying” part of your target audience. Without such an accurate planning and precise marketing campaigns, these films would not become the historical films that are remembered in all corners of the world at all times, say production experts from Red Rock Entertainment Ltd. Who is the Target Film Audience The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of pre-production. Why would they want to watch your movie? Women? Target AudienceMy group are focusing on the film genre – Drama.A drama film is a genre that depends mostly on... 3. The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. How Do Film Trailers Persuade Their Target Audience To Go And See The Film Essay Sample. This contributed to the rise in the 1940s of female film genres such as woman's pictures, which appealed to the female audience of wives, girlfriends, daughters, and mothers of men who were deployed. Target audiences are always for a particular niche — a group of people with specific interests and of a defined age, gender, interests, etc. Clear binary oppositions are also used to seal the narrative. The movie audience in the U.S. and Canada is getting slightly older, with a few more older people age 60 and up going to movies (see “All Moviegoers by Age Group”). What makes your movie unique from the other, competing movies in existence? Once you refine your film’s concept — the area of interests that it encompasses, the further steps will go easier. Unless you can answer these questions, you are doomed to fail. Finally the use of a three act narrative structure in horror films is usually prominent, which makes the narrative structure appear fairly predictable. They don’t bring profits. As the head and the heart of the film, you in the first place have to understand what makes your film unique and why the target audience (that we are going to define in just a second) has to watch your film over another. It’s…Scarlett Johansson?! Once you create your list of print publications catering to your niche, your next step is to understand your audience. Demographics. Once you know the main idea of the film, its concept must be identified for the upcoming purposes. Ask yourself (but please do it honestly): what makes your film unique? You are always encouraged to conduct your own due-diligence before purchasing any product or service. After you’ve identified your audience, it's important to stay in touch … • Audiences can be specific in a number of ways, as outlined by Graham Burton: 1. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another. While it’s sometimes important to follow the example of other filmmakers and try to make them love your job, remember that they are NOT your target audience. Not 1 or 2 but the shitty 3rd one they made to appeal to a younger audience. Target audience 1. Or worse, many filmmakers will tell you that everyone is their audience. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. Enter your current email address below so we know where to send your filmmaker roadmap: In this downloadable guide, you'll receive the SIX essential tactics to rapidly grow your filmmaking career, so you can take action. Fans of the stars. A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience. Think what it is your film is about? 2. This is not the wisdom to rely on. Examples of crimedramas 4. There are two most important ideas about the target audience: a) “Everybody” is not the definition of a target audience. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. The earlier you define your target audience, the more time you will have for setting up, developing, and implementing a successful marketing campaign which directly influences your final film sales. Groundbreaking Audience Research on SA Film The National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture has commissioned groundbreaking research to create an understanding of South Africa’s audience landscape and attitudes to local film. A Once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! If your movie does not have enough juice to get a an awesome distribution deal, your returns will be driven by YOUR OWN marketing and distribution efforts. (Actually, I'm a little biased. This means we receive compensation. Directed by David Kittredge. The common themes of violence, gore and mature themes may be unsuitable for audiences younger than this. 8950 West Olympic Blvd #515 Yes, there are cases when films don’t fall into one targeted niche (and it happens more frequently than one could have imagined), yet genuinely wide appeal in the film industry is an extremely rare almost extinct cases. It’s a story based on the classic novel by Edgar Allan Poe about a meticulously planned murder of a vulture-eyed man committed by the narrator. This information will then be utilized when you create and refine your marketing message. Conduct some questioning, invite people from your potential target groups for some personal interviews, go with such market research to the social media platforms. It will allow you to look at not only purely social classifications but also at more broad psychological factors such as personalities, values, attitudes, interests, and lifestyle. Always Define Your Target Audience. narratives involve the audience and encourage them to be an active audience. For instance, Eternal Sunshine of the Spotless Mind had Jim Carrey playing a serious dramatic role which was an unusual line of acting for him in 2004; the Desert Flower tells a true success story about a girl who escapes from Somalia and turns to be a supermodel. Ex: Our movie is about zombies that attack ninjas. The following are common types of … Your Pal Sal, An without a marketing budget to reach a global audience, you must focus on finding your niche audience. Why your project is worth watching over the hundreds of similar works? Who Is Your Target Audience: Action Steps. People interested in the real story of the Titanic. Do they live in the city or on the farm? Age, location, occupation and hobbies are a few of the demographics that make up target markets. One factor, of course, was Walt’s ability, from the beginning, to convince people into buying into his visions. Ex: Mid-west, male college kids who love zombie movies. What makes your movie different from competing movies? a reader of … Defined by a particular product (e.g. So if you'd like more tactics like the article you just read, make sure you sign up for the most awesome filmmaking newsletter ever. Target Audience After researching into other drama films, we found the common audiences for ones concerning conflict in love were mainly females around 16-30. Figure out why these fans should watch your movie. What makes your movie different from competing movies? However, in both cases the box-office takings and the world-wide fame of these films is unarguable. Filmmakers chimed in with everything from “tweens” to “adults over 30.” Many filmmakers responded with the word: “Everybody!” And while I love the enthusiasm, without much exception, defining your audience by age or gender is extremely broad. Ever.b) Fellow filmmakers are not your target audience. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. A target market is a group of people to whom you want to aim to sell. Taking time to understand your audience will enable you to create an image of your ideal audience member. It’s a plane! If you have a movie you’re looking to sell, you may also want to check out The Sell Your Movie System. A wide range of population, economic and lifestyle data is available from local authorities, from National Statistics, and from commercial companies such as CACI Ltd and Experian. One of the first places to find your audience is the local newsstand. And how to uncover the veil of this matter? In fact, forget about getting any deal at all. The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. Most filmmakers fail to consider their target audience. If you would like more information, please read our full Compensation Disclosure. Now, when you have all the data at hand, it’s time to sum up all your groundwork and set up three to five categories of the audience who are potentially genuinely interested in a film product of yours. It is especially timely as last week’s Film Policy Review called for the audience to be at the forefront of industry decisions. Filmmaking Stuff is a professional resource for smart, ambitious filmmakers. Are they college educated? In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. This is the only way to make a film successful! Teenagers? 2. Frequently, such testing will also eliminate particular parts of your initial research and so will help you refine the ultimate target audience. Beverly Hills, CA 90211. If this is a new concept, you’re not alone. If you enjoyed this article, make sure you grab a copy of The Filmmaker Roadmap. The Target Audience. In addition to print, you will want to explore the Internet for online publications. By Wendy Mitchell 2012-01-31T17:00:00+00:00. The profile we used forms a target audience of moviegoers that watch between 3 and 52 films. I spent most of my career working in film distribution. Sure you grab a copy of the Dead horror film would be good vs.. Be unsuitable for audiences younger than this list and ask them to forward information about subscriber... Clear binary oppositions are also used to tailor messages to your movie,. Media, entertainment, information or advertising activities related to your movie System searches. Appeal to a younger audience the adrenaline burst they get from watching action films and his parks people! Who and why is interested in your new film defining a target audience your... 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