The distinction between the 7 percent of 1,000 survey respondents and 7 percent of adult Americans was murky at best – the. US survey: 7% of Americans think chocolate milk comes from brown cows A poll by a US dairy organisation found that nearly half of the respondents had no idea where chocolate milk came from. It kicked off the center’s “Undeniably Dairy” campaign, which promotes healthy dairy products and farms. Holy cow. Claim: Nearly one out of ten Americans think chocolate milk comes from 'brown cows.' A Warner Media Company. What are the sources? Dairy found that 7 percent of American adults think chocolate milk comes from brown cows. How exactly was the question phrased? Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. But particularly now, journalists don’t have the luxury of playing fast and loose with the facts. This particular version of “fake news” is pervasive and insidious. Perhaps even more shocking is 7 percent of adults think chocolate milk comes from … brown cows. The Innovation Center for U.S. Seven per cent of American adults think chocolate milk comes from brown cows, according to a survey conducted by the Innovation Center … Like most people, I recoiled in shame and horror, but also found the remainder of the article thought provoking and worthwhile. Surprise! SEVEN per cent of Americans — about 16 million people — believe chocolate milk comes from brown cows. All Rights Reserved. There’s also the grain of salt that some respondents are certainly trolling the pollsters with a knowingly ridiculous answer. And when asked about the survey’s methodology, McComb only said it was “conducted online.” That said, any adults thinking chocolate milk comes from brown cows is too many. Many Americans think chocolate milk comes from brown cows: study - National | Globalnews.ca The study also found that nearly half of Americans have no idea where chocolate milk comes from. This is not a process we should expect the average citizen to undertake every time they’re puzzled by a fact put forth by a major news outlet. An advocacy organization, the Innovation Center for U.S. Food & Wine magazine was the first to bite, on June 1 (World Milk Day), but the ball didn’t really get rolling until the Post jumped in two weeks later. And did this mean that even someone who plainly knew that chocolate milk was simply any milk that had been mixed with chocolate and sugar was not given the option of choosing anything resembling the correct response? Of all the survey participants, 48% said that they were not even sure where chocolate milk comes from. SHAPIRO: Seven percent of Americans thought that. “It is a bit surprising,” a spokeswoman for the campaign told CNN. In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. When asked … The evergreen problem is that if we feel like we can’t trust journalists to vet the small stuff for us, we worry that we can’t trust them with the big stuff, either. A survey put together by the Innovation Center for US Dairy found that 7 percent of adults believe chocolate milk comes from brown cows! Success! A survey from the Innovation Center for U.S. CORNISH: Jean Ragalie-Carr is president of the National Dairy Council, which commissioned the survey. Dairy found that 7 percent of American adults believe chocolate milk comes from brown cows. Seven percent of adults in America think chocolate milk comes from brown cows, according to a new survey from the Innovation Center of U.S. Like so many stories, it seems this one was originally hatched as a PR pitch. Those tuning into All Things Considered heard hosts Ari Shapiro and Audie Cornish mix in audio clips from Jean Ragalie-Carr, president of the National Dairy Council: SHAPIRO: A recent survey looked into Americans’ beliefs about chocolate milk. A careful listener’s ear may have perked up at this exchange. Dairy. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. … The survey was conducted by the Innovation Center of US Dairy in April. 7% of them still think that chocolate milk comes from brown cows. Myth: Chocolate milk comes from brown cows. It's been all over the news lately: a survey by the Innovation Center for U.S. Over the course of several days, I spent dozens of hours reading every version of this reporting I could get my hands on, repeatedly went down rabbit holes following links I hoped would lead me to the raw source material, attempted to get spokespeople from three separate entities with ties to the story to respond to my request for clarification, and knew the entire time that none of it actually mattered in any big-picture way – an absurd waste of time, even for someone who works in journalism. That figure comes from an … The Post notes that the finding fits a general pattern of Americans being a bit fuzzy on where their food comes from. by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. © 2020 Cable News Network. Perhaps even more shocking is 7 percent of adults think chocolate milk comes from … brown cows. A survey put together by the Innovation Center for US Dairy found that 7 percent of adults believe chocolate milk comes from brown cows! “We don’t have a suggestion as to why people would draw that conclusion.”. If we add this number to the 7 percent and recall Ragalie-Carr’s three-option response set, I guess we’re supposed to learn that 45 percent of those surveyed think chocolate milk comes from black-and-white cows, making the 7 percent pointing to brown cows officially the least impressive statistic in the bunch. PHOTO: Seven percent believe that chocolate milk comes to us from brown cows… If you’re reading this story because you’re in that 7%, we hear your cry for help. According to an official survey, a disturbingly high number of Americans aren’t quite sure where chocolate milk actually comes from. According to a recent survey, 7 percent of Americans believe chocolate milk comes from brown cows. exactly was the question phrased? CNN Sans ™ & © 2016 Cable News Network. Does the language seem geared to provoke outrage? The same survey reported that 48 percent of American adults don’t know how chocolate milk … RAGALIE-CARR: Well, there was brown cows or black-and-white cows, or they didn’t know. By the following day, NPR had picked up the story, running with a similarly lighthearted take. Published Case in point, a recent survey by The Innovation Center of U.S. A 2017 survey found that nearly ten percent of Americans think chocolate milk comes from brown cows. Seven percent of American adults believe that chocolate milk comes from brown cows, according to a new survey. A new survey conducted by the Innovation Center for U.S. Fact: Actually, chocolate milk – or any flavored milk for that matter – is white cow’s milk with added flavoring and sweeteners. In fact, about half of 1,000 people polled said they weren’t sure where chocolate milk comes from. Last week, a Washington Post headline provoked a collective groan of embarrassment: apparently “seven percent of all American adults” think that chocolate milk comes from brown cows. (She declined to respond to my queries about the wording of the questions, and said the full results of the survey were not intended to be published.) This is usually the part of the media critique where we’d look to assign blame, lament the decline of journalism training and the impossible speed of the online era, note that there are five PR specialists for every journalist, etc. A recent survey finds that many people don't know where chocolate milk comes from, and some even think it comes from brown cows. In all seriousness, … These are headlines editors probably wish they could take back, The story behind “one of the best reported pieces of the year”, Equipment you’ll need to start your own podcast, Delacorte Lectures on Magazine Journalism, Magazines and their websites: A CJR survey and report, © Copyright 2021 Columbia Journalism Review. A survey of 1,000 people shows 7 percent of participants think chocolate milk comes from brown cows. Every day, the United States reported more than two-hundred-thousand confirmed new cases of COVID-19; according to data from... headline provoked a collective groan of embarrassment: apparently “. The problem isn’t this one survey and subsequent coverage. It may feel a little silly to quibble with something so unimportant. Refreshing Delicious Chocolate Milk with Real Cocoa Getty Images. It too, however, failed to ask any questions about the origins of the data it was citing, and added that 48 percent of survey respondents – a number cited by, , too, but whose origin I haven’t been able to ascertain – claim not to know where chocolate milk comes from. The survey was conducted by the Innovation Center of … “But we realize we need accurate information to make the best choices for ourselves and our families about what we eat.”. What are the sources? This week, as the headlines of major media outlets fixated on the threat to American democracy, the coronavirus pandemic continued to rage. And if that percentage sounds small enough to … It’s been all over the news lately: a survey by the Innovation Center for U.S. That works out at about 16.4m people. She says they put that question to a thousand people and gave them several options for how to answer. If you forgot, we are talking about grown up adults, and not children or even teenagers. An recent survey found 7% of all American adults believe chocolate milk comes from brown cows, raising concerns that many Americans lack basic food knowledge. and NPR ran with this story feels like a failure. Chocolate milk isn’t chocolaty because it comes from brown cows—just as strawberry milk isn’t obtained from pink cows, in case that also needed clarification. 7% of Americans equates to roughly 16.4 million people who are over 18. A survey found that some adults genuinely believe chocolate milk comes from brown cows. Have other hard news publications reported the information in the same way? VICE followed suit. Password reset email has been resent. Many palms hit many faces. 4:55 PM EDT, Fri June 16, 2017. 7 PERCENT… heard hosts Ari Shapiro and Audie Cornish mix in audio clips from Jean Ragalie-Carr, president of the National Dairy Council: A careful listener’s ear may have perked up at this exchange. The answer did not surprise dietitians, who … A survey found 7% of American adults think chocolate milk comes from brown cows. And we don’t need to be reminded that public trust in media is incredibly fragile right now. ” think that chocolate milk comes from brown cows. The answer did not surprise dietitians, who … Those tuning into. (Newser) – Today in mind-blowing statistics: A full 7% of American adults think chocolate milk comes from brown cows, Food & Wine reports. That a piece intending, to reassure us about ignorance didn’t pause to ask questions about the quality of information it was citing may be the most concerning aspect of the entire exercise. Some adults don’t know where chocolate milk comes from, and we’re a little concerned. According to The Washington Post, this equates to roughly 16.4 million adults — slightly more than the Pennsylvania population. 7% of Americans believe chocolate milk comes from brown cows. It too, however, failed to ask any questions about the origins of the data it was citing, and added that 48 percent of survey respondents – a number cited by Food & Wine, too, but whose origin I haven’t been able to ascertain – claim not to know where chocolate milk comes from. Kind of a mystery eh? Unsurprisingly, The Internet took … Debbie Waumsley/Pixabay/IFLS Debbie Waumsley/Pixabay/IFLS By James Felton We know this is hard to process, and you’re probably starting to question everything. Myth: Chocolate milk is not as nutritious as white milk. A spokesperson for the Innovation Center told me the purpose of the survey was to “gauge some interesting and fun facts about consumers’ perceptions of dairy,” and the chocolate milk stat was apparently a winner. A spokesperson for the Innovation Center told me the purpose of the survey was to “gauge some interesting and fun facts about consumers’ perceptions of dairy,” and the chocolate milk stat was apparently a winner. I first saw the story when a journalist I respect posted the link to Twitter. As far as intent versus reception, the Post article uses the statistic as a hook to talk about food production and agriculture literacy, though presumably some people stopped reading after the funny lede. The survey was conducted by … Here are some brown cows that, shockingly, produce regular milk. Last week, a Washington Post headline provoked a collective groan of embarrassment: apparently “seven percent of all American adults” think that chocolate milk comes from brown cows. (She declined to respond to my queries about the wording of the questions, and said the full results of the survey were not intended to be published. “Comes from” is heavy-handed phrasing in and of itself, implying the chocolate milk emerges as is, without human intervention. ), , on June 1 (World Milk Day), but the ball didn’t really get rolling until the, article uses the statistic as a hook to talk about food production and agriculture literacy, though presumably some people stopped reading after the funny lede. A recent survey conducted by the Innovation Center for U.S. A quarter of Americans have gone to the store before 6 a.m. just to get milk, and 95% of Americans currently have at least one kind of cheese in their fridge. ), There were a few hints of healthy skepticism. ICYMI: Equipment you’ll need to start your own podcast, TOP IMAGE: Image via U.S. Department of Agriculture Flickr account. RAGALIE-CARR: When we asked them, where does chocolate milk come from, they indicated that they thought it came from brown cows. Millions of people have somehow made it this far in life without realizing that chocolate flavoring doesn’t come out of a cow. Admit it, you’re laughing. 7% of Americans believe chocolate milk comes from brown cows. The. noted that it’s difficult to gauge reliability when you don’t have any context. According to the survey, 7 percent of Americans think chocolate milk comes from brown cows while 48 percent were unaware of how it is made. Milk is produced by cows raised for the dairy industry. Please click the button below to agree to our Terms and Conditions and acknowledge our Privacy Policy. Dairy conducted a survey … And the kicker: In this context, if only 7 percent of respondents thought chocolate milk came from brown cows, shouldn’t the real story be that 93 percent thought it either came only from black-and-white cows or had no idea how chocolate milk was made? These are headlines editors probably wish they could take back. (Amazingly, the Post followed up the next day with a piece about how this particular example isn’t a very worrying aspect of public ignorance. “To be fair, some milk questions and myths may make us smile,” the center wrote on its website to clarify the age-old cow conundrum. did the math and deduced that 16.4 million Americans must believe that chocolate milk comes from brown cows. According to the Washington Post, which cites figures from the Innovation Center for U.S. Dairy, commissioned the survey via a marketing firm, Edelman Intelligence, to kick off a campaign called, . ICYMI: Ouch! students can ask themselves as they try to evaluate the veracity of a new story. The HuffPost noted that it’s difficult to gauge reliability when you don’t have any context. A survey has found an astonishing number of Americans think that chocolate milk comes from brown cows. Ouch! Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of U.S. If we add this number to the 7 percent and recall Ragalie-Carr’s three-option response set, I guess we’re supposed to learn that 45 percent of those surveyed think chocolate milk comes from black-and-white cows, making the 7 percent pointing to brown cows officially the least impressive statistic in the bunch. Fact: No matter what the flavor, milk will always be the same delicious and nutritious beverage that provides nine essential nutrients. followed up the next day with a piece about how this particular example isn’t a very worrying aspect of, . And did this mean that even someone who plainly knew that chocolate milk was simply any milk that had been mixed with chocolate and sugar was not given the option of choosing anything resembling the correct response? But we’ve been here so many times before, and blame seems almost moot when the scale of the problem looms so large in America’s psyche. Seriously, let’s humor the 7% for a second here – if milk color is directly dependent on the color of the cow it comes from, why wouldn’t regular milk have scattered black spots? As a parent might say to a conscientious teenager who screwed up, “I’m not mad, I’m just disappointed.” To make progress on news and information literacy, both news producers and news consumers need to do their part. 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