Long tail sellers change the shape of demand from “blockbuster” or “superstars” to selling large numbers of unique, niche items. Long tail keywords can be considered mainly as a keyword phrase that is used to a much specific demographic of audiences. If you enjoyed this page, please consider bookmarking Simplicable. Today, audiences have become quite smarter and they search with different phrases in order to get the right option without wasting much time. An overview of a common business strategy. The company earns about 57% of the sale with the help of such keyword phrases. It is still the right use of Long Tail Keywords. As such, long tail business models are often able to dominate industries. They are preferably using long tail product descriptions to target more relevant traffic and boost sales. An extensive list of business strategies. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Long-tail keywords are search queries made up of three-four word phrases that are very specific to a product, good, or service that’s being sold. 1) One of the most famous examples of the long tail keyword usage is that of Amazon. Long Tail. But if a comparison is made with the long tail keywords, it can be said that the rate of conversion in case of the generic keywords may not be that much. The graph shows the red part as the dominant and yellow part as the tail (less popular products). When competition is so much high, making use of the right tactics and the right strategies is very much important for the individuals to get great results. How to use keywords in subheadings to rank better? These long-tailed phrases are made to be very much audience specific and hence only the targeted audiences can be reached out and hence only such specific audiences become the target of the page. If you just start out with your website, it’d be virtually impossible to rank for this term. This has made a number of marketers make use of the long tail keywords that are specific and also lesser expensive. A typical example of The Long Tail Theory in action is Amazon. Coupon. The importance of such keyword phrases has drastically increased recently. Hence, if you are making use of the long term keywords, so are the audiences also. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.There isn’t an official cutoff, but marketers generally start counting phrases with 3 or 4 words as long tail keywords. With the help of a Long Tail Keyword Research Tool, Hit Tail, they find out the most relevant and specific keywords and accordingly change their on-page site structure. A long tail keyword will attract specific viewers and they will become potential customers also because they are there for business only. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. To understand the concept of a long tail keywords, understanding the examples can really help. Any keyword phrase that is more than 3 words can be considered as a long tail keyword. If you search for this term on Google.com you will find in the first positions websites like Wikipedia.org, moz.com and Google websites, which makes it almost impossible to outrank them with a normal website or blog. If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. Amazon, one of the words most successful e-commerce website, uses the Long Tail theory business model which has given them massive advantages over their competitors and has made them one of the most powerful and popular sites in the world. Long-tail keywords generates more targeted traffic hence increases the … Finding a niche means targeting a very specific group of people. This type of keyword is usually very specific and therefore often less competitive. An organization that represents businesses or professionals that have something in common. “London Logo Design Company”. 7 Tools to Check Keyword Stuffing. In this article, Gonzalo Acha, VSN’s Marketing Communications Manager, analyses how the new Long Tail business model, widely develop by companies such as Amazon, can be successfully applied to the Broadcast and Media & Entertainment industries to open new ways of … How to find out Competitors keywords? As the competition in the long term keyword phrases is lesser and hence fewer people are there for the bidding of such phrases. (Complete Guide), Top 10 Long Tail Keyword Tools to Increase your Visibility in Search Engine, Long Tail SEO Strategy: 15 Tips on Running a Long Tail SEO Campaign, 7 Keyword Research Tools You Need to Increase the Visibility of Your Site, What is Keyword Research? The definition of working conditions with examples. It's mainly used by businesses that are dominated by a huge market leader. These keywords are known to be much more specific and are also known to be much lesser in competition in comparison to the generic keywords. Do you know what the base of a successful SEO strategy is in 2019? Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. — A Side-by-Side Comparison A definition of restructuring with examples. Such people can also become your customers. 3) It was a record when WPBeginner increased organic traffic by about 20% in just about 2 months time by using long tail keywords in their advertising and marketing campaigns. When there are much lesser people for the bidding, of course, the costing of these keywords are much lesser than the generic ones. Long-tail keywords are words that have been heard by many of us but its worth has been underestimated by the majority. One of the most common reasons to make use of such phrases today is to reach out to the right targeted audiences. An overview of tea green color with a palette. Of course, these specific audiences are much more potent and efficient and hence the conversion rates are also quite high. Long tail is a phrase popularized by Chris Anderson, former editor of Wired Magazine, in 2004. Henry O’Loughlin is the Director of Marketing at Nectafy, an inbound marketing company. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. Further, they often have higher conversion rates. You may have been recommended products that are a little tenuous and have no real relation to anything you’ve bought, but, … A definition of strategy vs tactics with two examples. Long tail can be cheaper to bid on than super popular head terms. Long-tail keywords examples #1: What is a long tail keyword? But a lot of people today are also making use of the long tail keywords for a number of efficient reasons. The long-tailed keywords are great for conversions but only when you make use of the right phrases. Long tail keywords: Low search volume phrases with high degrees of specificity: i.e. Generic keywords attract traffic those are not sure about exactly what they want and hence the conversion is not much. Importance, Examples and Advantages. Short Tail vs Long Tail Keywords? But the use of the keywords has been always there to get you proper ranking in the search engines and get you a good amount of traffic. as examples of businesses applying this strategy. The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense. Importance of good keyword density for SEO. Vacation Rentals A long tail keyword is a more specific search phrase that is a combination of multiple keywords. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. A generic keyword will have a huge competition online and hence it becomes quite difficult to rank with the use of such generic keywords. Make use to describe the products well in few words and this automatically turns out to be a long tail keyword. The generic keywords are highly useful in gaining more number of traffic. Researching them and getting the right one can be a difficult task but once you have got across the best one, you can be sure that you will reach out to the right traffic and also will come up with better conversions. Focusing on long-tail keywords is a great SEO tactic. You can get even more specific with long tail keywords than this and an example would be “boho … Opening a market to everyone that had been previously been supplied by professionals, firms or an elite. How to Optimize anchor text for SEO? Long-tail keywords are the phrases search engine users are generally more likely to type in when they’re closer to purchasing an item. Let us have a look at the below-given example of ‘Shoes’ keywords. The biggest, noticable, differences between the short tail and long tail keyword examples is the long tail keyword searches: Are more specific, in terms of what the searcher is looking for. Report violations, Competitive Advantage vs Distinctive Capability, 4 Examples of Everyone Has A Plan Until They Get Punched in the Face. The difference between competitive advantage and distinctive capability. The difference between intrapersonal and interpersonal explained. Definition and Steps, What is coaching? In this market, the lack of physical or local restrictions allows retailers to focus on and generate significant revenue from the less popular items in their catalogues" (Simchi … The long tail marketing model allows a business to expand its customer diversity. One of the most common disadvantages of these keywords is that they do not have much traffic than generic keywords. Your email address will not be published. A definition of communication channel with examples. (Hit all Green Points to Rank Better), What Is Google Search Console? What is Anchor text? That’s long tail marketing. LSI keyword: How to find them using tools and how they benefit in SEO? To take an example, if you are talking about the ‘brown leather shoe’, there can be a number of people who are not much into the color of the shoe but are mainly interested in the leather shoe. Importance And Advantages Of The Long Tail Keyword Key Takeaways of Long Tail Marketing There are so many long-tail keywords to choose from that are far easier to rank for. A definition of long tail with an example. The following are common examples. Often include one or more of the following words: Buy. Types and benefits. A definition of complementary goods with several examples. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, What Are Long Tail Keywords? As per the recent stats, Amazon is making around 60% sales via long tail keywords. What is Keyword density? Long Tail theory in a wider interpretation is the Wired editor Chris Anderson’s brainchild: „The Long Tail, Why the future of Business is Selling less of More” states that the items that individually have low demand, if accumulated can draw in significantly more demand and therefore can imply multiple times more income than popular products that sell in huge volume. The definition of computer program with examples. Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market. Understanding how people search for these long tail keywords makes creating content to target them much simpler. A long tail distribution is a probability distribution that has a large number of occurrences that are far from the central part of the distribution. An example of a head keyword or keyphrase is [educational books for children]. On the other hand, with the help of the long term keyword option, it is much convenient to get a good rank because the matches are much lesser and the competition is less. Long tail keywords are search phrases with longer word counts. Often include exact product or brand names. They often make use of keyword phrases such as ‘men’s wallet with coin compartment’ and similar options to reach out to specific audiences and hence getting a higher business done. Reaching out to the right audiences will help you get the right traffic and also higher conversion from that traffic amount. They’re also more specific. A market that allows everyone to contribute to supply. Long tail distributions the basis for many business models. You can make use of the keyword phrases ‘brown leather shoe’ or similar keyword phrases to get up to a specific audience who will be actually interested in your products. The following are common examples. Competitor keyword analysis, What Is Keyword Stuffing? Anderson compared Long Tail to the blockbuster or hit-driven business models of media and retail companies. A definition of scalable business model with several examples. Importance And Advantages Of The Long Tail Keyword. An example of this would be “boho festival jewelry”. Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. A retailing strategy that combines physical locations with a strong ecommerce presence. But also are there a few of the disadvantages, though they do not count much. Like many people I read and was thoroughly fascinated by Chris Anderson's The Long Tail, a book which was based upon an article originally published in The Wire in October 2004.. I love writing about the latest in marketing & advertising. The long tail of distribution represents a period in time when sales for less common products can return a profit due to reduced marketing and … The difference between a baseline and a benchmark. A definition of long tail with an example. Let us have a look at some of the examples of Long tail keywords to understand the concept-. 1) Lesser Traffic Than The Generic keywords, What is Benefits Administration? In the original piece, Chris said that the future of entertainment is in the … All rights reserved. The long-tailed keywords are known for their huge benefits. The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. The source and meaning of Everyone Has A Plan Until They Get Punched in the Face. SEO Factors That Affect Google Rankings. Reason #2: Long tail keywords have high conversion rates. Therefore, in this post, we will be covering everything associated with these keywords and understanding how they are going to influence the performance of your SEO strategy. A few examples of common business models. For these keywords, you will be facing less competition but more conversions. They ensure better conversions rates for you. Your brand can realistically increase website traffic from organic search by 100%, 200%, 300% or more if you effectively target long-tail keywords. One of the best things about such phrases is that they sound natural when they are inserted in the sentence or in the page. Again the competition for the keywords has also increased so much that getting results out of it instantly can be really tough. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Likewise, on the supply side, the Internet provides a parallel level of accessibility to an unlimited array of vendors and their products/services. The business difference between products and services. You can follow me on Facebook. Let's stay in touch :), Your email address will not be published. Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. The definition of cottage industry with examples. A definition of two-sided market with examples. Trial. Either you want to outrank your competitors, or you want to be more prompt to the queries of your audiences or incorporating context to your content, Long Tail Keywords are going to play the key role. Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search.They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. All Rights Reserved. The long tail "occurs in the almost limitless market of supply and demand that has been opened by online retailing.